Wendy’s to Sell Lobster Burgers in Japan

The new sandwiches are part of Wendy’s effort to get a foothold in the Japanese market. Wendy’s relaunched its franchise-expansion efforts into Japan in December 2011. But the seafood sandwiches will not be as affordable as the regular menu items and will reportedly cost around $20.

“Each market is different and seafood is a big part of the diet in Japan,” Bertini told CBS Cleveland.

Some other unusually posh items on the Wendy’s Japan menu include a porcini grilled chicken sandwich and a foie gras Rossini.

Read the rest of the story: Wendy’s to sell lobster burger in Japan.

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