Hatori Shinichi to host TV Asahi morning show

Announcer Hatori Shinichi (39), who is leaving NTV at the end of March, has already lined up his first job as a freelancer with a rival network. After years of hosting the morning show “Zoom In!! SUPER,” he will be leading a new show on TV Asahi.

Hatori will stick with “Zoom In!! SUPER” (weekdays, 5:20am-8:00am) up until the show’s last episode on March 31. Four days later, on April 4, he will be seen on TV Asahi’s replacement for “Super Morning” (weekdays, 8:00am-9:55am).

TV Asahi hopes to revive its ratings for that time slot, which averaged just 4.9% last week. The network said that it wants to focus on female viewers, and Hatori should help towards that goal.

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