Hello Kitty in Trouble?

At age 36, Hello Kitty may be running out of product lives.

That is the fear of executives at the Sanrio Corporation, the Japanese company that created the cute, cartoonish white cat in 1974, and groomed her into a global marketing phenomenon worth $5 billion a year.

In Japan and around the world, Hello Kitty has been licensed over the years for products that include dolls, clothes, lunch boxes, stationery, kitchenware, a Macy’s parade balloon and even an Airbus owned by Taiwanese airline EVA Airways.

Read the rest of the story: In Search of Adorable, as Hello Kitty Gets Closer to Goodbye

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