Swarovski Hello Kitty on Display in Tokyo

Hello Kitty, Japan’s iconic cat character, glittered and gleamed in Tokyo after being reborn in Swarovski crystals for a good cause — raising money for disaster relief.

On display in a showroom in Tokyo’s fashionable Omotesando area were versions of the famous feline in everything from tiny earrings to melon-sized figurines.

The centerpiece of the project, a collaboration between the Austrian jeweler and Sanrio Co, the company that markets Hello Kitty, was a 20 cm (7.9 inch) limited edition figurine picked out in 19,636 crystals — and carrying a price tag of 1.2 million yen ($14,800).

Read the rest of the story: Hello Kitty goes crystal for Japan disaster relief.

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