Brand of the Rising Sun May Need Resuscitation

Nearly seven months after the Tohoku earthquake and the ensuing tsunami ravaged its east coast, Japan is not just rebuilding its physical infrastructure but is also focusing on resuscitating its once-infallible brand image.

Japan’s ministry of economy, trade and industry (METI) has launched an ambitious one billion yen, or about $13 million, campaign to restore confidence in Japanese brands and, at the same time, promote the country’s small and medium enterprises (SMEs), particularly in Asia’s fast-growing economies.

The ‘Cool Japan’ campaign, METI believes, is crucial not only to maintain the competitive edge of Japanese products and services but also bring back the appeal of Japanese branding, which it admits has been affected by the earthquake that occurred in March.

Read the rest of the story: Brand of the Rising Sun.

Leave a Reply

Your email address will not be published.