Japan Hires AKB48 to Sell Government Bonds

Japan’s cash-strapped government is reportedly turning to popular music group AKB48 to help it sell government bonds, as interest in the low-yield paper wanes.

The all-female pop group will headline a summer campaign for “reconstruction bonds” aimed at financing projects in regions hammered by last year’s quake-tsunami disaster, the Wall Street Journal said, citing an unnamed source.

AKB48, one of the world’s highest-grossing acts with more than $200m in CD and DVD sales last year, are a phenomenon in Japan and across Asia, with members appearing in commercials for everything from chocolate to mobile phones.

via Japan hires top girlband AKB48 to sell government bonds.

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