Triumph Japan unveils Super Cool Bra – An iced bra that aims to keep the biz cool

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A bra with built-in ice packs, a wind chime and a sprig of mint that was unveiled in Japan on Wednesday is promising to keep women cool this summer.

In a nearly-naked publicity stunt, underwear firm Triumph Japan had models parading around showing off its “Super Cool Bra”, featuring what appears to be a pair of small fish tanks encompassing the breasts.

These cups are filled with a gel that remains soft and supple even when frozen, giving the wearer “a cool sensation against her skin”, the company said in a statement.

Read the rest of the story: Japan iced bra aims to keep everywhere cool.

http://www.youtube.com/watch?feature=player_embedded&v=Vk5tlQG6l6A

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