Wendys Debuts in Japan

The Wendy’s Co. recently announced the opening of its first restaurant in Tokyo, Japan. The new restaurant has come up in the Omotesando area in Tokyo and is a part of Wendy’s collaboration deal with Higa Industries Co. Ltd.  Earlier, in March this year, the company entered into a development agreement with Higa Industries Co. Ltd. to open approximately 100 Wendy’s units in Japan. Per the deal, Higa Industries will develop and operate Wendy’s restaurants across the country in the coming years.The Japanese deal estimates the long-term market potential to be about 700 restaurants. Wendy’s Japan will specifically focus on locally relevant menu, including the Avocado Wasabi hamburger and the Truffle and Porcini Grilled Chicken sandwich.

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