Johnny Depp in 3D and in Tim Burton’s Alice in Wonderland doubled Avatar’s opening day box office receipts in Japan, taking in more than 700 million yen, or about $7.6 million USD, on April 17th.
Johnny Depp’s role as the Mad Hatter undoubtedly helped draw in viewers; Depp’s films have had strong openings in Japan in the recent past, particularly Pirates of the Caribbean: At World’s End, which brought in 992 million yen on its opening weekend, and Pirates of the Caribbean: Dead Man’s Chest, which had earned 1.47 billion yen during its first two days, eiga.com stated.
The Japanese media has attributed much of the comparable starting success of Alice over Avatar, which opened last December with first day earnings of approximately 370 million yen (about $4 million) according to Oricon, to both the number of screens and the film length. Alice in Wonderland debuted on 877 screens nationwide, of which 454 were 3D and 423 were regular, compared to Avatar’s 831 screens, made up of 373 3D and 423 regular.
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