Tag Archives: Asahi buys Calpis

Asahi buying soft drinks maker Calpis for $1.5 billion

Japanese brewer Asahi is to buy soft drinks group Calpis for about 120 billion yen ($1.5 billion), the largest of a string of deals by the company to offset a declining domestic beer market with new sources of revenue.

Calpis, known for its milky drinks popular with Japanese children, will make Asahi Japan’s No.3 non-alcoholic beverage maker. The deal highlights the pressures in the country’s crowded beverage sector where players are fighting for pieces of a shrinking market.

Asahi and other Japanese brewers such as Kirin Holdings have been on an acquisition spree overseas to combat Japan’s declining population, uncertain economic prospects and deflation.

Read the rest of the story: Asahi to buy soft drinks maker Calpis for $1.5 billion.