Bandai Co. has launched a campaign for its Data Carddas collectible card game “Data Carddas Supersentai Battle: Dice-O” featuring augmented reality (AR) technology.
When iPhone users who install a special reader application scan a game card with their phones, animated combat scenes and TV commercials can be viewed on the iPhone screen.
The iPhone application can be downloaded for free from the App Store.
With AR technology, images not usually visible are revealed when digital data is scanned.
Attracting attention as a new method of promotion using digital technology, AR technology is already used on a commercial basis in some businesses.
Read the rest of the story: Bandai introduces augmented reality app for interactive card game