Tag Archives: Buzz

Japanese advertisers know the buzz is priceless

Interested in a part-time job that pays 2.5 million yen ($30,500) per hour for delivering a pizza to a remote island by plane?

Too good to be true?

Yes and no. While the job offer was right on the money, it was only a one-time deal, or rather, a one-pizza delivery. Job security was clearly not on the menu.

But no one cared about the downside, and thousands applied for the job. And that was the point–the campaign generated massive publicity for the pizza company.

While companies have long employed quirky advertising tactics and seemingly overgenerous rewards to entice customers via print media or broadcasting, the advent of online services such as Twitter have spawned extreme, sometimes off-the-wall campaigns.

Read the rest of the story: For Japanese advertisers, the buzz is priceless.