Twitter Inc. will “aggressively” add sales staff in Japan to attract more advertisers as local user growth exceeds the company’s global expansion, Chief Executive Officer Dick Costolo said.
The microblogging service will continue to invest and hire in Japan and will also add engineers, Costolo told reporters in Tokyo today, without specifying investment amounts or the number of people being added.
The San Francisco-based company, which lets users post 140-character messages, is expanding abroad to decrease its reliance on the U.S. market. The percentage of revenue Twitter earns from the U.S. will fall to 83 percent in 2014 from about 90 percent this year, researcher EMarketer estimated in January.
Read the rest of the story: Twitter to Expand Japan Sales Staff on Local Growth, CEO Says.