Sony E-book Business Different From Appleā€™s

"We are aiming to acquire a share of 40% in the global electronic book market in fiscal 2012," said Sony Corp, which has been leading the US electronic book (e-book) market with Inc.

We interviewed Fujio Noguchi, who supervises Sony’s e-book business as deputy president, Digital Reading Business Division, Sony Electronics Inc, about the company’s perspective on and strategies for the e-book market. (Interviewer: Yasushi Uchida & Takuya Otani, Nikkei Electronics)

Q: The e-book market is booming now.

Noguchi: As a market, I think it is still at an early stage. For Japan, off course, it is a promising market. And, in the US, which is taking a lead, the size of the e-book reader market is about several million units per year. It is relatively small, considering that the size of the portable music player market is 40 to 50 million units per year in the US.

However, from now, the e-book market will expand much faster than the online music/video delivery market did in the past. We have already gone through the digitization of music and video. We all understand that books will be digitized in the same way.

Read the rest of the story: Sony: Its E-book Business Different From Apple’s — Tech-On!.