Given the huge hurdles Facebook has in China where Internet censorship has left it with near zero penetration, the giant tech company is turning instead to markets like India, Japan and South Korea to spur its growth in Asia.
Details scattered throughout its IPO prospectus filed Wednesday show the social networking site intends to grow its user base in India, Japan and South Korea by “continuing marketing and user acquisition efforts and enhancing products including mobile apps in order to make Facebook more accessible.
”Facebook’s penetration rate in India is about 20% to 30%, better than the less 15% rate in markets like Japan, Russia and South Korea, but still far less than its U.S. and the U.K. rate of about 60%.
Read the rest of the story: Facebook’s Asia Strategy? India, Japan, South Korea.