McDonald’s Japan on Sunday opened its largest store in Japan. The Harajuku Omotesando Branch occupies 795 square meters and seats 328 customers.
It will soon feature a new “Mac Cafe” inside where customers can order coffee made to suit their individual preferences. The cafe is to open in July, ahead of other branches, in an attempt to appeal to a more adult market than usual.
Nile Perch hasn’t always been a leading name in Japanese Fairy-kei fashion. More than 25 years ago it was a simple polo-shirt brand with a fish logo (the Nile Perch) inspired by Lacoste’s famous crocodile insignia. It’s the longevity and growth of Nile Perch which makes it different from other Fairy-kei labels such as 6%DokiDoki and the Tavuchi-led Spank!!!, Monascas Banana, and Ticket to Darling.
If we go even deeper into Fairy-kei, which has been a movement or scene in Tokyo for years now, we can see that there is no such thing as a unified Fairy-kei but multiple mini-scenes which make up Fairy-kei culture. 6%DokiDoki opts for vibrancy in colors and theme, Spank goes for second-hand pop and rock inspired 80s kitsch, and Nile Perch is a proponent of softer, kinder colors such as pinks and pastels. They might look similar to outsiders, but within the Fairy-kei community these brands are as different as Gucci and Takuya Angel.
Read the rest of the story: Nile Perch – Fairy Kei & Pastel-Lovers Paradise in Harajuku.
For several decades, the trendy Harajuku district in central Tokyo has been a magnet for young people seeking the latest fashion trends and also for those who want to express their own style.
From imported luxury brands to "fast fashion," tiny individual stores offers shoppers and browsers a huge range of fashion goods, turning the area into Japan’s fashion mecca.
Following are some basic questions and answers about Harajuku.
Where is Harajuku?
The area is in Shibuya Ward and can be reached by train or subway. It is actually hard to identify the boundaries of Harajuku because the name itself has not been used for addresses since 1965.
In general, many people tend to view the intersection of Meiji-dori and Omotesando avenues as Harajuku central. Those places are located between Jingumae 1-chome and 6-chome.
Read the rest of the story: Trendy Harajuku draws crowds.