Miffy suing Kitty – Hello!

Creator of Japan’s cartoon icon of cuteness Hello Kitty on Thursday said it was unhappy with a Dutch ruling in a copyright case against its famous feline character’s rabbit friend Cathy.

An Amsterdam court this week ordered Sanrio Co to halt production and sales of Cathy merchandise in the Netherlands, Belgium and Luxembourg after finding the Japanese bunny too closely resembled the Dutch character Miffy.

Tokyo-based Sanrio said it was ‘discontent with the temporary injunction’ by the Dutch court, which came in a case launched by Mercis, the copyright management firm for Dutch children’s book author Dick Bruna.

‘We will continue to make our point through the court case that we have not infringed on the plaintiff’s rights,’ Sanrio said in a statement. ‘We are considering filing a complaint.’

Read the rest of the story: Hello Kitty creator miffed.

Hello Kitty in Trouble?

At age 36, Hello Kitty may be running out of product lives.

That is the fear of executives at the Sanrio Corporation, the Japanese company that created the cute, cartoonish white cat in 1974, and groomed her into a global marketing phenomenon worth $5 billion a year.

In Japan and around the world, Hello Kitty has been licensed over the years for products that include dolls, clothes, lunch boxes, stationery, kitchenware, a Macy’s parade balloon and even an Airbus owned by Taiwanese airline EVA Airways.

Read the rest of the story: In Search of Adorable, as Hello Kitty Gets Closer to Goodbye