Nile Perch hasn’t always been a leading name in Japanese Fairy-kei fashion. More than 25 years ago it was a simple polo-shirt brand with a fish logo (the Nile Perch) inspired by Lacoste’s famous crocodile insignia. It’s the longevity and growth of Nile Perch which makes it different from other Fairy-kei labels such as 6%DokiDoki and the Tavuchi-led Spank!!!, Monascas Banana, and Ticket to Darling.
If we go even deeper into Fairy-kei, which has been a movement or scene in Tokyo for years now, we can see that there is no such thing as a unified Fairy-kei but multiple mini-scenes which make up Fairy-kei culture. 6%DokiDoki opts for vibrancy in colors and theme, Spank goes for second-hand pop and rock inspired 80s kitsch, and Nile Perch is a proponent of softer, kinder colors such as pinks and pastels. They might look similar to outsiders, but within the Fairy-kei community these brands are as different as Gucci and Takuya Angel.
Read the rest of the story: Nile Perch – Fairy Kei & Pastel-Lovers Paradise in Harajuku.