Kashiwa Sato is the face behind many of Japan’s most famous designs — from the logos for Fast Retailing’s casual-clothing chain Uniqlo to artwork for Japan’s popular boy band SMAP and premier fashion designer Issey Miyake. Now he is taking on a new challenge as the creative mind behind the country’s new logo and message representing “Cool Japan,” the government’s campaign to promote modern Japanese culture abroad. It will be used by Japanese agencies and companies.
This week Prime Minister Yoshihiko Noda selected the 46-year-old’s design out of 99 submissions. The logo is similar to Japan’s national flag, with a bright red sun in the center against a white backdrop. But Mr. Sato’s sun is blazing ahead toward the future, with spiky rays streaking across the white background. Below it is Mr. Sato’s simple message to the world: “Japan Next.”
Read the rest of the story: The Creative Mind Behind ‘Cool Japan’.