Tag Archives: Le Mans 24 Hours race

Gentlemen, start your engines, Toyota’s hybrid 2012

Toyota has not been seen in high profile racing since the end of 2009, when it pulled the plug on Formula 1 racing. That year, the motor company booked a net loss of 436.9 billion yen $4.4 billion, which was its first annual net loss since 1950.Toyota must sell cars, and the most efficient marketing tool is racing. The bottom line is that racing sells cars and green technology.The Japanese giant has combined the two and announced its return to the most prestigious endurance race in the world, Le Mans 24 Hours race, with an earth friendly, hybrid race-car.

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