Japan’s Nissin Foods Opens Instant Noodle Museum

Japan’s Nissin Foods opened a cup noodle museum on Saturday charting the history of the speedy snack where visitors even get the chance to create their own tasty version.

About 500 adults and children queued up before the museum opened in the port city of Yokohama near Tokyo with celebrity guests ranging from a former prime minister to a retail business tycoon.

"We opened this place… as a factory that gives children experience and a museum for corporate activities," Nissin Foods Holdings president Koki Ando said.

via Japan noodle museum opens doors.

Survivor as OJT

Nissin Foods Holdings Co. will send 13 assistant general managers and 17 workers from its other group companies, including 4 executive officers around 40 years old, to a desert island in Seto Inland Sea for OJT (on the job training) starting August 26th.

The workers can take water, flour, plastic sheets, and of course instant – “Chicken Ramen,” which is Nissin Foods’ most famous product. They have to survive by making fire and cooking with their own made tools, while sleeping on or using for shelter the plastic sheets for 2 nights and 3 days.

The company has been using this OJT practice to train its younger workers physically and mentally since 2003. The first two years, it was done on a desert island, and then it was done on a mountain in Saitama from 2006 to 2008. But now it is going back to its tough beginnings on a desert island, so that it will be harder to survive.

On the monster website “2 channel,” people are saying “ Sounds fun,” and asking “Is it a TV project?” and some think “It is a ridiculous publicity stunt.” What do you think?