Tag Archives: PS Vita

Sony’s PlayStation Vita On Track With No Price Cut

There have been a lot of doomsday stories recently predicting the end of Sony Computer Entertainment’s PlayStation (PS) Vita since its weak launch before Christmas 2011 in Japan. Although the portable gaming device only sold 392,000 units in its first two weeks at retail in Japan, Wedbush Morgan Securities videogame analyst Michael Pachter believes the device is still on track.

Many gaming sites have predicted a price cut for the device in Japan, as well as a pre-launch price cut for PS Vita before its U.S. debut February 22, 2012. CNet even predicted Sony would cancel the U.S. launch completely. Of course, these types of stories are great for generating traffic, but far from the reality of a giant game publisher with shareholders to answer to and multi-million dollar marketing budgets committed to introduce new hardware to the gaming audience.

“There’s no chance for a price cut,” said Pachter. “The price points for software are what I expected, and highlight the disparity between casual smartphone games and premium console-quality handheld games.”

Read the rest of the story: Sony PlayStation Vita Still On Track With No Price Cut Imminent.