Toshiba on Wednesday launched in Japan what it calls the world’s first television that allows viewers to see 3D images without the need to wear special glasses, amid intensifying competition in the market.
Curious shoppers stopped to test out the screen at an electronics store in central Tokyo as the 12-inch model of Regza GL1 Series went on sale.
The new model with a liquid crystal display carries a price tag of 119,800 yen (1,400 dollars). A 20-inch model will be released on Saturday.
The new 3D TV does not require users to wear special glasses, whereas other 3D-capable models require glasses that act as filters to separate images to each eye to create the illusion of depth.
Toshiba’s screens use processing technology to create depth-filled images and the Regza GL1 Series allow users to switch between 2D and 3D on normal TV programmes.
Kazuhito Gunji, a public relations official at electronics retailer Bic Camera, said the company had received many inquiries from customers on when they can get their hands on the product.
Electronics stores are hoping that the release of the latest technology will help offset declining sales as government incentives for purchasing environment-friendly home appliances were reduced this month.
Read the rest of the story: ‘World’s first’ glasses-free 3D TV hits Japan.