Social games played on smartphones are hogging the attention at this year’s Tokyo video-game exhibition, boasting new ways of making money by selling "virtual" goodies, not the usual expensive machines and software packages.
Gree Inc., a social networking service that began just seven years ago in the founder’s living room, was the big star at the annual Tokyo Game Show, with its first booth ever. The show previewed to media Thursday ahead of its opening to the public later this week at Makuhari Messe hall in this Tokyo suburb.
Its stardom underlines the arrival of so-called "social games" aimed at casual users passing the time on smartphones and tablet devices rather than the sophisticated plots, imagery and controls found on gaming devices.
Read the rest of the story: Tokyo game show turns to cellphones, has new star.