The bloody world fell apart," said Sir Howard Stringer, before bursting out laughing on being asked how his turnaround strategy for Sony was going.
"I had a bit of a setback. It’s called the worldwide recession. I went from record profits to record losses in one year. (That’s) what really happened," he chuckled.
Stringer, knighted in 1999, is not your average global CEO, especially not in the staid, conventional Japanese business culture. Nor, as his comments show, is he a shrinking violet. But the plain-spoken, charismatic Welshman, who was promoted from head of Sony’s US operations to lead the consumer electronics giant, is the man Sony is looking to to save it.
Read the rest of the story: A non-Japanese boss is steering Sony’s comeback.