Triumph International Japan unveiled its newest concept bra in Tokyo on Tuesday November 13 which features metallic breast cups and the Japanese characters “restoration” showing its support for the rise of Japanese women on the world stage and at home. The crown jewel of the concept bra are the pliable metallic cups made of tin and forged by a female cast metal artisan, Yuko Hagiwara. Side pockets house a comb and mirror. “I feel I am strong and am empowered and I think it is also cute. If I think I am cute, I feel empowered,” said 19-year-old model Alisa. Individual Japanese characters which form the word “restoration” when placed side-by-side sit in the mid-section and were hand-crafted by female blacksmith Yuki Okamoto. Two metallic ornaments designed as cherry blossoms sit on the bra strap and skirt. Japan was ranked 101 amongst 135 countries in terms of gender equality, according to “The Global Gender Gap Report 2012” released by the world economic forum. But Japanese womens achievements are on the rise, and Triumph said it wanted to celebrate that. “These past few years, we have seen a remarkable increase in incorporating Japanese women into Japanese society and witnessed their rise on the world stage in the areas of sports and arts. We wanted to make a bra which could support these women,” said 34-year-old marketing division employee Yoshiko Masuda. Japanese women brought back four of the seven gold medals won by Japan at the London 2012 Olympic Games and various Japanese womens teams broke new ground for their country by bringing home medals in events in which Japan had no dominance.
A bra with built-in ice packs, a wind chime and a sprig of mint that was unveiled in Japan on Wednesday is promising to keep women cool this summer.
In a nearly-naked publicity stunt, underwear firm Triumph Japan had models parading around showing off its “Super Cool Bra”, featuring what appears to be a pair of small fish tanks encompassing the breasts.
These cups are filled with a gel that remains soft and supple even when frozen, giving the wearer “a cool sensation against her skin”, the company said in a statement.
Read the rest of the story: Japan iced bra aims to keep everywhere cool.