The new sandwiches are part of Wendy’s effort to get a foothold in the Japanese market. Wendy’s relaunched its franchise-expansion efforts into Japan in December 2011. But the seafood sandwiches will not be as affordable as the regular menu items and will reportedly cost around $20.
“Each market is different and seafood is a big part of the diet in Japan,” Bertini told CBS Cleveland.
Some other unusually posh items on the Wendy’s Japan menu include a porcini grilled chicken sandwich and a foie gras Rossini.
Read the rest of the story: Wendy’s to sell lobster burger in Japan.
The Wendy’s Co. recently announced the opening of its first restaurant in Tokyo, Japan. The new restaurant has come up in the Omotesando area in Tokyo and is a part of Wendy’s collaboration deal with Higa Industries Co. Ltd. Earlier, in March this year, the company entered into a development agreement with Higa Industries Co. Ltd. to open approximately 100 Wendy’s units in Japan. Per the deal, Higa Industries will develop and operate Wendy’s restaurants across the country in the coming years.The Japanese deal estimates the long-term market potential to be about 700 restaurants. Wendy’s Japan will specifically focus on locally relevant menu, including the Avocado Wasabi hamburger and the Truffle and Porcini Grilled Chicken sandwich.
Read the rest of the story: Wendys Debuts in Japan .
Wendy’s/Arby’s International Inc., a subsidiary of Wendy’s/Arby’s Group Inc. WEN recently announced that it has entered into a development agreement with Higa Industries Co. Ltd. to expand in Japan. Per the deal, Higa Industries will develop and operate Wendy’s restaurants throughout the country in the coming years. The terms of the deal were not disclosed. The first location is expected to open in Tokyo later this year.The latest deal with Higa Industries will mark Wendy’s return to the Japanese market after it called off its franchise agreement in that country back in 2009. Wendy’s had decided against renewing its contract, citing its franchiser’s tardy development. This resulted in the closure of 71 restaurants in that country.Higa Industries, led by Ernest Higa, boasts of local market knowledge and has a proven track record of venturing into industries as diverse as lumber, medical and the restaurant, within the Japanese market. It had owned and operated 180 stores of Domino’s Pizza Inc. NYSE: DPZ – News in Japan before selling this business in February 2010.
Read the rest of the story: Wendys to Try Luck in Japan Again.