Head of Toyota Steps up in Apology

“I deeply regret that I caused concern among so many people,” Akio Toyoda, president of Toyota Motor Corporation, said at a news conference on Friday. “We will do our utmost to regain the trust of our customers.”

He also pledged that the Japanese automaker would soon announce steps to address brake problems on the 2010 Prius.

Akio Toyoda, grandson of Toyota’s founder, spoke in his first formal remarks since the uproar enveloping his company, the world’s largest automaker, and took personal responsibility for the problems.

The company’s stock has dropped about 20 percent in the last two weeks.

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