Japan knows the snow, needs skiers

Winter in Japan has begun with the best snowfalls in seven years.

A little more than a month into the season, resorts such as Niseko and Rusutsu on the northern-most island of Hokkaido have had more than nine metres of snow and good falls have been reported at the popular Hakuba and Shiga Kogen slopes on the main island of Honshu.

During the past month, Japanese resorts have received regular storms bearing the light powder the region is famous for. Quite simply, its dumping. The question is: where are the skiers?

The Niseko-based general manager of SkiJapan, Belinda White, says many skiers and boarders have been tentative about booking ski holidays in Japan, dissuaded by memories of the catastrophic earthquake and tsunami last March and the prevailing global economic downturn.

Read the rest of the story: Japan has snow, wants skiers.

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