Japan’s Sushi Chains in Price War

Japan’s largest sushi chain restaurants have started a price war that is making dining out on the nation’s most famous delicacy more reasonable than ever before.

With the economic downturn continuing to bite and fewer people opting to eat out, operators of "kaiten-zushi" restaurants – where small plates of sushi roll past diners’ tables on conveyer belts that are constantly replenished by the chefs – are looking to appeal to a new consumer base by cutting prices.

The three largest restaurant chains in Japan – Kappa Sushi, Akindo Sushiro and Kura Sushi – have reduced the cost of most platters to Y100 (€0.90) in a bid to attract families to replace the high-spending businessmen of the past.

Read the rest of the story: Japan’s most famous cuisine becomes more affordable.

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